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Kutztown University, Kutztown, PA
Bachelor of Fine Arts, Communication Design, May 2014
Concentrations: Graphic Design, Advertising and Interactive Design
Graphic, Package and Interactive Design Experience
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FORCE Pkg - Package Design Agency
Current & Ongoing
Package and Graphic Designer | March 2020 — Current
Designed packaging for a wide range of subjects. From protein powders (LEVELS), to personal use, hand sanitizers (KO-Safe).
Insomnia Cookies - Headquarters Design Team
Graphic and Digital Designer | October 2019 — March 2020
I worked with two other designers to create all of Insomnia's print and digital advertisements, store collateral, and digital media assets. However, I was solely responsible for creating the designs for new cookie launches, weekly promotions, new store openings and Insomnia's packaging re-design. Also, I created cookie animations for social media posts to elevate Insomnia's digital presence.
William Fox Munroe — Packaging Design Agency
2 Years, 10 Months
Junior Graphic Designer | January 2017 — January 2018
Graphic Package Designer | January 2018 — October 2019
Designed and created packaging for many clients including The Hershey Company, Kit Kat, Reese’s, Cadbury, Riviana, Mahatma, Zippo, and many more. Design responsibilities ranged from concepting, to digital execution in Adobe Photoshop/Illustrator, to building mechanical files, rendering 3D concepts using Strata, and preparing final projects for print production. Also fully responsible for designing, developing and maintaining William Fox Munroe’s WordPress website. Maintenance included designing new pages, updating content, updating plugins, SEO / Google analytics, and keeping backups.
LevLane - Advertising | PR | Digital
Digital Designer | January 2015 — January 2017
Designed and developed interactive website layouts and user experiences. I was also responsible for creating and integrating digital assets for new or existing campaigns within our client’s digital platforms
Freelance, Wedding Collections
Graphic Design | January 2016 — Current
Conceptualize and create wedding collateral and signage. This includes — engagement photography, save the date invitations, formal invitations, RSVP, directions, menus for reception, ceremony pieces and venue signage. These are completely unique for each couple starting from sketches to final print.
Graphic / Interactive Design | January 2012 — Current
Designing, concepting and creating brand identities. This includes logos, business cards, letterhead, color palettes, websites and any supporting photography.
Pet360.com - Pet Parenting. Simplified.
Interactive Designer | October 2014 - December 2014
Conceptualized and created email campaigns for Only Natural Pet, Pet Food Direct, and Pet360.com. Designed interactive assets for both Pet Food Direct and Pet360.com websites.
The Koncordia Group
Freelance Graphic / Print Production Designer | September 2014 - October 2014
Updated and maintained print collateral such as trade show posters and brochures.
Involvement and Awards
AIGA Kutztown University Chapter - Event Officer | Fall 2012 – Spring 2013
Organizer, Leader and planner for events. Contacted alumni and well known Graphic Designers to come and speak to the Kutztown University Design (KUCD) students. Created poster for Hurricane Sandy Relief Fund, and helped organize and participate in KUCD’s Design-a-thon;
a 24 hour non-profit event.
Design-A-Thon | Spring 2012, 2013, 2014
Kutztown University Communication Design-A-Thon. Participated in the KUCD’s 24-hour non-profit event. During these yearly events, created a logo, for PA Berks culture, built a website
for a start up organization and created a branding identity and a Advertisement Campaign
for the Schuylkill Valley Community Library.
• Philly Advertising Club • Spring 2014
• Kutztown University, Track & Field, Pole Vaulter • Fall 2009 - Spring 2012
• Deans list • 2010—2014
Technology Skills and Abilities
Highly skilled in Adobe Illustrator, Photoshop, InDesign, After Effects and Strata (3D modeling). Front end development skills include HTML5/CSS3/JQuery, responsive web design, and SVG animations. Also skilled in brand development, logo design, print layout design, animations, UI design and UX.